In a seemingly obvious move, Disney is brining some of the characters from Frozen to Blizzard Beach this summer. Olaf and Kristoff will host the "Frozen Games" in the winter themed park.
You can join "Team Kristoff" or "Team Olaf" and compete in activities like Ice Pail Relays, a Snowball Toss, Ski Pole Limbo and Slide Races. I feel like this is a precursor to giving the entire park over to Frozen. If Olaf and Kristoff can increase crowds enough I'd expect to see Anna, Elsa and Sven join the party as well.
What do you think about Frozen taking over Blizzard Beach? It would be better than it taking over Epcot, oh, right.